It is hard to believe that just a few short years ago a majority of our retailer partners were telling us to stop producing first run stamps as it was hurting the sales of newly released molds. Stock stamps were all that customers were asking for. For this reason, it has been almost two years since the last first run was released for retail sales. We gave a lot of thought to 2017 and listened to what the customer wanted. We decided that it was time to bring back first run production stamping and gauge the interest for 2017. The response has been overwhelming.
The First Run Sheriff sold out in record time and created some major challenges and frustrations, and for that, I apologize. Overwhelming demand and limited production on the first run meant that not everyone was able to capitalize on the opportunity to have the first run Sheriff for retail sales. That was never our intention and something that we have spent the last couple days to determine the best action steps to improve the upcoming Slammer and Criminal releases.
Retailers, please review the upcoming Dynamic Distribution newsletter for the release schedule for the Slammer and Criminal, take advantage of the pre-order option, and never miss out on new releases again. All of us at Dynamic Discs appreciate everyone’s patience and understanding. Please know that we don't take things like this lightly and we want to do everything possible to help set up our retailers for success and the best year of business to date.
Jeremy Rusco
Founder & CEO
Dynamic Discs
Wednesday, March 29, 2017
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