Wednesday, June 12, 2019

Dynamic Discs Retired Molds Official Announcement


When we recognized that 90% of our sales came from 22 of our 34 molds, we knew that we needed to make the bold decision to retire twelve molds.

Last weeks announcement in regards to retiring twelve molds created quite the conversation, maybe even controversy. My phone started blowing up with both praises and concerns or frustrations. As always, we appreciate the feedback and passionate following. It is your passion that keeps us getting up early in the morning to come and work in the disc golf world that we love so much. It is your passion that keeps growing disc golf, and we look forward to continuing to lead the charge together to take disc golf to new heights.

Our focus has been scattered and pulled in so many different directions to cater to every demand and request. We have delivered in so many different ways since introducing our first four molds in December of 2012. We have 34 active molds in production today and 22 of those account for 90% of our sales. Think about that for a minute. When we recognized that 90% of our sales came from 22 of our 34 molds, we knew that we needed to make the bold decision to retire twelve molds. This decision will allow us to focus 100% of our energy towards doing a better job marketing, promoting, advertising, and featuring these molds that have grown to be favorites for so many of our fans.

As I write this, I’m probably just in as much shock as you to know that the bottom 10% of our sales are done across twelve molds. I personally bag and throw four of these twelve molds. Turns out, just like many of you, I almost never lose these discs. I rarely need a replacement, and the replacement that I have in my storage bin probably won’t need to come out for a very long time.

The most important thing is that this allows our retail partners to stock what is actually selling and clear up shelving space for better color and weight varieties of what is actually selling. This allows for us to increase production runs and provide better color and weight variation for what is in the highest demand. This allows for more unique combinations in our chosen 22 molds.

At the end of the day, it is our retail partners that face the biggest challenges by stocking so many molds. Sales indicate that if a retailer stocked a rack of discs from each mold (12 discs), they would sell less than one from each rack per year. Stocking twelve discs to only sell one is not a recipe for a successful retail operation. We need our retail partners to be successful and win in order to stay in business. We all want to WIN. We believe that focusing on our most popular molds will allow our retailers to WIN.

The good thing about someone or something that becomes retired, is that it can always come back to service! My father retired from the civil engineering career a few years ago after more than 40 years of service. His retirement was short lived and he went back to work part-time because he missed providing his services to better our city and county infrastructure and safety. I am confident that much like my father, some of these retired molds will miss their service and need to be called back to action through limited runs or custom runs that are in high demand. We look forward to the opportunities that this will present to some of our retailers by utilizing the custom run program to bring some of these molds back. At current sales volumes, in some of these molds, we might have years of inventory left on hand; others might only have a couple of months. With that being said, I would imagine sales will spike for a couple of weeks while passionate throwers buy an extra backup or two just in case of the dreaded day of losing a disc.

And now it is time to list the twelve molds that will go into retirement in no particular order:
  1. Proof
  2. Gavel
  3. Evidence
  4. Patrol
  5. Thief
  6. Witness
  7. Renegade
  8. Freedom
  9. Criminal
  10. Suspect
  11. Warrant
  12. Slammer
Don’t lose your faith in Dynamic Discs and know that we are always working on something, and for right now, that is to better support our retail partners by honing in on the most important key products that drive revenue to pay the bills. After all, if our retailers can’t pay their bills, Amazon may become the only place that you can purchase a disc in the near future, and we don’t believe that is what is best for disc golf to continue to grow.

Jeremy Rusco
Owner and Founder
Dynamic Discs
48 comments:
  1. So, we are just saying screw you to all beginning throwers?

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    1. Beginning throwers weren't throwing these. No one was throwing these.

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    2. As a new thrower I'm going to grab every Freedom that I can.

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    3. As a new thrower should you throw a 14 speed?

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    4. threw the freedom a couple times and dont know how anyone can confidently throw such a flippy disc

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  2. I see the wisdom in these cuts.

    Please note that some of these cuts open holes for Dynamic to design new discs that may be superior to what they will essentially replace.

    Cutting the Patrol AND the Warrant is a surprise to me, but that can only help Westside's Tursas.

    Jeremy, can you give us an idea when the Westside and maybe Latitude lists will drop? This week, next week, next month?

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    1. I do not have any timeline currently on those decisions.

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  3. Are any of these 12 still available? I lost my witness and was planning on replacing it. But hadn't been able to yet

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  4. Just because these are marketed towards beginners doesn’t mean they were buying them. People see professionals throwing fast and overstable discs, so in turn they buy those for themselves. Can’t blame DD for retiring a ton of very understable plastic. Nobody wants an unreliable disc or one you can out grow with a few weeks of practice.

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  5. Really disappointing to see the renegade get phased out. This driver is the only driver ive ever used to ace anything. And ever since I started using it ive chopped a couple throws off every round because it sails so smooth and stays on the damn fairway. Guess I'll be buying a few backups asap!

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  6. There go my three go to discs... Ill miss the renegade, patrol, and thief...

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  7. Much needed cuts, thanks! Us retailers want to be around to sell people plastic but we cannot if the new discs keep coming out and old ones don't get retired. Period. This is great news. Everyone can adjust and find another disc eventually, look at at the top pros doing it every year.

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  8. Maybe they should spend more time explaining to new people that if you don't have a big arm they shouldn't be buying defenders and enforcers and such. If people bought the disk they should be throwing I'm guessing the market would level out across-the-board.
    Big step backwards for growing the sport in my opinion.

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    1. I don't know, look what's happening with discraft. I think they need to get a couple more high profile pros on the roster. Losing Ricky was devastating.

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    2. Lol -18 1st ever shot with Discraft , I think they will be alright. Oh yeah that OG status doesn't hurt. Discraft is the Scottie Pippen of disc

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    3. https://www.youtube.com/watch?v=5D-3qo74hrE

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  9. Power move, thanks double Ds

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  10. I'll miss the Slammer, was like a baby Harp. Overall, though, no big deal. No stopping progress....

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  11. Sad to lose the suspect, but it is what it is. :(

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  12. Why would you get rid of the slammer. The life on them is forever hence why they aren't selling. I know tons of people that throw them here in Texas and the life on them on even the most base of plastics is years. I think it's a huge mistake to discontinue such a great mold

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  13. I made a purchase earlier this week. I got two Air Renegades and two Air Freedoms. These have been in my bag since release. I do have at one all of the others. I understand why and now they have allowed anyone that throw these to pick them up.

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  14. I understand needing to make these cuts but I bag seven of the twelve molds.I'll have redo my bag.

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    Replies
    1. Why redo your bag? Just because they're OOP doesn't mean the discs in your bag will go away!

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  15. Honestly, this is good. DD has too many molds with too much overlap. DD would benefit from simplifying their lines and focusing on consistent quality molds.

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  16. I switched to only throwing DD because someone let me throw a renegade. As I have progressed I no longer throw it because arm speed and form got better! I think its a good move to retire the 12. You`ll probably find your retired disc on Ebay anyway!

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  17. #savetheboatman #savethesaint

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  18. I've bagged an Evidence since it was in its trilogy challenge. I only have 1 left sad day RIP Evidence Renegade Criminal

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  19. "Please note that some of these cuts open holes.." - Please no, they have (more than) enough molds even with the cuts. This is a good move for everyone involved.

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  20. i bag the evidence, theif and suspect...

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  21. I do agree with these retirements, especailly if you bring some of the more popular molds back for spot limited runs (Slammer, Renegade, Suspect etc).

    With that being said, I would like to see DD release some hybrid drivers (10 & 11 speeds) because with the Criminal's retirement, there's a huge hole at the 10 and 11 speed slots.

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  22. Is there a comparable did to the proof. I've been playing for years and just found this and it is the best thing I've found for tight lines through the woods and guaranteed finish anhyzer with hyzer flips

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  23. At least these disc companies won’t be sending freedoms anymore when you pay for the “mystery disc”. Nobody wants a freedom. I do like slammers for approach but oh well. I think this is a smart business decision and will help businesses keep crap disc off the shelves that they can’t get rid of.

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  24. I understand the financial side of this desisson, and am thankful the company is being forthright about it. Some disc companies just stop production of certian molds and never announce it. The only disc on the list I will truly miss is the slammer. Guess I will go back to the harp. DD might consider replacing some of the beginer frendly disc with new molds down the road.

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  25. I don't throw any of those. Slightly surprised that almost all of the understable plastic is going away, although I thought the fugitive would go instead of the evidence. I understand that sales are low on beginner discs but I would hope that DD would make very limited quantities of those discs (in one or two plastic types) after retirement that might be online only, so that you don't alienate low level players.

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  26. As a retail partner, I can confirm that it is true; we don't sell many of these molds. However, this announcement saddens me greatly as I dearly love the Evidence, Renegade and the Warrant. My personal bag is built with one main and one backup of each of those, one over stable throwing putter, one under stable throwing putter and my heavier short range/wind putter. I also agree that many beginners are throwing molds that are too fast for their arm speed, but without specific instruction - most new to the sport will think 'big number is better'. As a business owner, tough decisions have to be made and I'm sure this was one of them for DD. On a positive note, at least there are still some comparable molds to these in the Trilogy lineup. So, my bag won't be too sad in the end.

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  27. Thanks DD for doing what you can to help everyone WIN in this business and game! While I have no doubts this was a difficult decision to make, I can see where it makes sense. Might I recommend you consider illustrating what other discs players could look to purchase that would be just like or nearly comparable to the ones your eliminating? Then you end up boosting sales on already popular discs and players are also able to see they can still get what they need from you without having to look to another brand! Just my $0.02.

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  28. I throw a few of these discs but only recently but understand a business needs to make what sells. I will gladly gobble up what I can of what I need and will continue to enjoy the company that I fell in love with over the past two years. Keep up the good work.

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  29. That's alot of discs i recommend to beginners and I personally bag the suspect.
    I'm sad to see these discs retire but i understand you. Keep up the good work :)

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  30. I just started throwing the Thief and it has been going real well, shame that it will be more difficult to get more in time.

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  31. If you want info go on you tube they have segments called is this disc right for you it helped me a lot

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  32. For everyone upset about the theif... try a spark... it changed my game.

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