Dynamic Discs Retired Molds Official Announcement

When we recognized that 90% of our sales came from 22 of our 34 molds, we knew that we needed to make the bold decision to retire twelve molds.

Last weeks announcement in regards to retiring twelve molds created quite the conversation, maybe even controversy. My phone started blowing up with both praises and concerns or frustrations. As always, we appreciate the feedback and passionate following. It is your passion that keeps us getting up early in the morning to come and work in the disc golf world that we love so much. It is your passion that keeps growing disc golf, and we look forward to continuing to lead the charge together to take disc golf to new heights.

Our focus has been scattered and pulled in so many different directions to cater to every demand and request. We have delivered in so many different ways since introducing our first four molds in December of 2012. We have 34 active molds in production today and 22 of those account for 90% of our sales. Think about that for a minute. When we recognized that 90% of our sales came from 22 of our 34 molds, we knew that we needed to make the bold decision to retire twelve molds. This decision will allow us to focus 100% of our energy towards doing a better job marketing, promoting, advertising, and featuring these molds that have grown to be favorites for so many of our fans.

As I write this, I’m probably just in as much shock as you to know that the bottom 10% of our sales are done across twelve molds. I personally bag and throw four of these twelve molds. Turns out, just like many of you, I almost never lose these discs. I rarely need a replacement, and the replacement that I have in my storage bin probably won’t need to come out for a very long time.

The most important thing is that this allows our retail partners to stock what is actually selling and clear up shelving space for better color and weight varieties of what is actually selling. This allows for us to increase production runs and provide better color and weight variation for what is in the highest demand. This allows for more unique combinations in our chosen 22 molds.

At the end of the day, it is our retail partners that face the biggest challenges by stocking so many molds. Sales indicate that if a retailer stocked a rack of discs from each mold (12 discs), they would sell less than one from each rack per year. Stocking twelve discs to only sell one is not a recipe for a successful retail operation. We need our retail partners to be successful and win in order to stay in business. We all want to WIN. We believe that focusing on our most popular molds will allow our retailers to WIN.

The good thing about someone or something that becomes retired, is that it can always come back to service! My father retired from the civil engineering career a few years ago after more than 40 years of service. His retirement was short lived and he went back to work part-time because he missed providing his services to better our city and county infrastructure and safety. I am confident that much like my father, some of these retired molds will miss their service and need to be called back to action through limited runs or custom runs that are in high demand. We look forward to the opportunities that this will present to some of our retailers by utilizing the custom run program to bring some of these molds back. At current sales volumes, in some of these molds, we might have years of inventory left on hand; others might only have a couple of months. With that being said, I would imagine sales will spike for a couple of weeks while passionate throwers buy an extra backup or two just in case of the dreaded day of losing a disc.

And now it is time to list the twelve molds that will go into retirement in no particular order:

1. Proof
2. Gavel
3. Evidence
4. Patrol
5. Thief
6. Witness
7. Renegade
8. Freedom
9. Criminal
10. Suspect
11. Warrant
12. Slammer

Don’t lose your faith in Dynamic Discs and know that we are always working on something, and for right now, that is to better support our retail partners by honing in on the most important key products that drive revenue to pay the bills. After all, if our retailers can’t pay their bills, Amazon may become the only place that you can purchase a disc in the near future, and we don’t believe that is what is best for disc golf to continue to grow.

Jeremy Rusco
Owner and Founder
Dynamic Discs